……..the more you save!
It is not a new line but I have been appalled to hear this numerous times on the radio over the past few days. It is the latest advertising campaign for Harvey Norman. I cannot remember the exact details but is based on the premise that you get a larger discount if you spend more money. The examples in the advertisement are over $1000, over $2000 or over $3000 so we are not talking small amounts here.
I find this type of advertising unethical and just downright wrong. How many people will get sucked in?